Why We Became Breo Studio (Formerly Breo)

If you’ve landed here searching for Breo, you’re in the right place.

Breo Studio is the evolution of the original Breo brand — the same products, the same values, and the same commitment to thoughtful design — now with a clearer focus on wellness, movement, and modern living.

This journal explains why we became Breo Studio, what’s changed, and what hasn’t.

A Brief History of Breo

Breo was founded in 2008 with a simple idea:
design products that are lightweight, wearable, and built for everyday life.

Over the years, Breo became known for:

• Comfortable, polarised sunglasses

• Clean, functional design

• Honest pricing

• Products made to be worn, not just admired

As the brand grew, so did the way people used our products — outdoors, while travelling, during daily routines, and as part of an active lifestyle.

That evolution naturally led us to the next chapter.

Why the Change from Breo to Breo Studio?

The move from Breo to Breo Studio wasn’t about abandoning what worked — it was about supporting where the brand was already going.

Over time, Breo expanded beyond a single product category. Our collections began to include:

• Sunglasses designed for comfort and glare reduction

• The return of the ROAM watch, reimagined with a stronger wellness focus

• Interchangeable accessories like Keeper Bands, designed for movement and self-expression

We needed a brand identity that could hold:

• Multiple product categories

• A growing focus on wellness and daily performance

• A more refined, future-ready design language

Breo Studio reflects that evolution.

What “Studio” Means to Us

The word Studio represents how we work today.

Breo Studio is a place where:

• Design is considered, not rushed

• Products are refined through use, not trends

• Comfort, movement, and function come first

It signals a brand that is:

• More intentional

• More wellness-driven

• More focused on how products feel in real life

This isn’t a departure — it’s a sharpening of focus.

What Hasn’t Changed

While the name and domain have changed, the foundations remain the same.

Breo Studio is still:

• A British-born brand

• Focused on everyday wearability

• Committed to accessible pricing

• Designed for real people and real movement

The same design philosophy, the same attention to comfort, and the same emphasis on products that quietly improve daily life.

Why We Moved from Breo.co.uk to BreoStudio.com

As the brand evolved, we also needed a digital home that reflected its future.

The move from Breo.co.uk to BreoStudio.com allows us to:

• Support a broader international audience

• Align the domain with the new brand name

• Create space for expanded collections and editorial content

If you previously shopped or followed us as Breo, everything continues here — just under a name that better reflects the brand today.

Wellness at the Core of Breo Studio

Wellness has always been part of Breo — we just talk about it more clearly now.

From:

• Reducing eye strain and glare through polarised lenses

• Designing lightweight frames for all-day comfort

• Creating wristwear and accessories that feel good to wear

Breo Studio products are designed to support how people feel, not just how they look.

We believe wellness doesn’t need to be complicated.
It should be built quietly into the things you already use every day.

Designed for Life in Motion

Breo Studio is built around one guiding idea:

Life is lived in motion — products should move with you.

Our designs are inspired by:

• The outdoors

• Travel and exploration

• Everyday routines

• Moments between adventure and rest

This balance defines everything we create.

Looking Forward

Breo Studio represents the future of the brand — a clearer identity, a stronger wellness focus, and a commitment to thoughtful, functional design.

Whether you found us as Breo or are discovering Breo Studio for the first time, you’re part of the same journey.

Breo Studio
Born in nature. Built for adventure. Inspired by wellness.